Tuesday, August 16, 2011
So What Happens When Google Buys Something?
Posted by Jon Westfall in "Android News" @ 05:30 PM
"Google's $12.5 billion purchase of Motorola will be its biggest acquisition ever - more than four times the size of DoubleClick, the previous leader. But over the last decade, Google has been one of the biggest-and most successful-acquirers in the tech industry, and owes a lot of its success to these smart buys. Its core search advertising platform and most of its biggest new businesses, including Android, YouTube, and display advertising, all come from other companies."
Yesterday's Google Grab of Motorola Mobility may have you wondering what will happen now. If you want to see Google's track record of 16 recent acquisitions (and where they are now), check out this interesting Gizmodo piece. Obviously if anything it proves that no one really knows what will happen over time after Google decides it needs to eat up another company!